Jamaica to Invest Millions in Tourism Marketing Campaign
The Jamaican government has approved the proposal for an additional US$10 million to the Jamaica Tourist Board’s (JTB) budget to enable it to launch an integrated marketing and sales plan over the next nine months.
Commenting on this, Minister for Information, Telecommunications and Special Projects, Daryl Vaz said, “The strategy devised by the JTB will involve an integrated approach of sales, marketing, promotions, events, social media, and an effective public relations programme to add value to the work already being done.”
Vaz, was addressing Wednesday’s post-Cabinet press briefing at Jamaica House. He expressed the hope that the campaign would be able to restore confidence in the country as a tourist destination, especially in the face of the damage caused by the violence in Kingston.
The violence had resulted in the issue of travel alerts and security advisories by the governments of the USA, Canada and UK for their citizens. The travel advisory offered by the USA comes to an end on 23 June.
It goes without saying that the violence did impact Jamaica’s tourism image but people continued to visit resort towns such as Ocho Rios, Montego Bay and Negril, given the fact that they are miles away from Kingston and were in no way affected by the events which unfolded in Tivoli Gardens in the capital.
Jamaica is all set for the Reggae Sumfest being held in July, and it is convenient to stay at Silver Sands villas and Silver Sands cottages.
Jamaica Villas Happenings
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