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Sumfest 2010 - The Greatest Reggae Show on Earth

With meteorologists predicting a hotter than usual summer this year, it is little wonder people are leaving their homes and looking for cooler climes and one destination that immediately comes to mind is Jamaica. The Caribbean islands are alive with numerous parties and concerts and Jamaica, in true Caribbean spirit, has announced a fair share of events to keep the visitors happy and satisfied. The most renowned of these events is the Reggae Sumfest, dubbed "The Greatest Reggae Show on Earth".

Plans are far advanced for the 18th staging of this event, which is slated to take place over four days, July 17, July 22, 23 and 24, at the Catherine Hall Entertainment Complex, Montego Bay.

According to the Jamaica Tourist Board (JTB), approximately 6,000 visitors to the island are expected to attend this year's event. This number of visitors, coupled with thousands of Jamaicans also expected to come to the event, provide the groundwork for a fantastic Reggae Sumfest 2010 over the four-day period.

According to Chairman of the production company, Summerfest Productions, Robert Russell, " this is going to be the salvation for the summer for Jamaica and for tourism." He also outlined the high level of support manifesting itself towards the show, also the economic and other benefits expected to flow from the music festival to Jamaica in general and the Montego Bay economy in particular.

"I think the response for this year has been overwhelming, the fact that we were able to contract Chris Brown and Usher, has made a really big difference to our marketplace and our clientele," he said.

"I know for sure that overseas the response has been great, we have been getting a lot of reservations now for accommodation, and the airlines are reporting a lot of reservations for airline tickets to come in, and also a lot of people from Kingston and the surrounding areas are showing great interest in the show this year," he stated.

Reggae Sumfest is the event that will drive the summer. If you are planning to escape the heat back home and cool your spirits in the festival, you can book your accommodation with Silver Sands villas Jamaica, located at a convenient distance from Montego Bay.

Jamaica Villas Happenings