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Jamaica Hosts Conference on Sustainable Tourism

In order to discuss sustainability issues and promote economic development in the country, the Jamaica Tourist Board (JTB) and the Ministry of Tourism will be hosting the 19th CMEx conference on sustainable tourism between September 30 and October 4 this year in Kingston.

The event will be attended by Bevan Springer, President of CMEx along with 60 persons and will also see the participation of journalists, editors and young leaders from the Caribbean, North America and Europe as well as development specialists and representatives of the hospitality, civil society and government sectors in making tourism in the region sustainable.

This will be the fifth conference to be held in Jamaica and comes at a time when Jamaica's image is still recovering from the unrest caused by the incursion in Tivoli Gardens in May this year. Springer said Jamaica's efforts at re-branding its image would gain traction from the staging of the event in Kingston.

"I would say that this is a great opportunity. I think the CMEx is a great opportunity to show the world that all is well for leisure and tourism in Jamaica," Springer said. "It will send the message to the region and the rest of the world that Jamaica is doing business and things are safe."

The JTB also realises the impact it could have on the industry in hosting the conference in Kingston.

"We recognise the value of strong media partnership in the marketing and promotion of a brand and Jamaica is once again honoured to welcome CMEx to our shores," said John Lynch, Director of Tourism and Chairman of the Jamaica Tourist Board. "We look forward to an engaging dialogue and to exploring ideas on the best way forward with our media and trade partners at home and across the region."

Linkages to agriculture, music, arts and culture will also be among the topics discussed in the conference.

"Jamaica's tourism success has a lot to do with the fact that its music plays a significant role in marketing the country overseas," said Springer. "There are linkages in every area. We just need to do a better job in making sure that tourism benefits people."

Jamaica provides a wide choice of accommodation options to suit all tastes and group sizes. For the discerning visitors traveling with families, there are several Jamaica rentals comprising private villas and cottages facing the Caribbean Sea or Jamaica apartments situated within walking distances of attractions.

Jamaica Villas Happenings